A Great Idea is an agile, full-service graphic design and brand agency that specializes in empathy- and content-led creative solutions. Our network of talented creative solutions experts are committed to top-notch results that connect to your advocates and expand your reach.

Whether launch or evolution, we are experts in facilitating discussion or executing on existing plans. Our work delivers award-winning professional, innovative, and engaging strategy, design and development across print and digital platforms. We are located in Durham and Greensboro, North Carolina.

We specialize in companies and organizations that prioritize connecting to a user’s experience and humanity. We provide original branded content and assets that encourage education, awareness, inclusion, and advocacy. Our client roster includes community-based organizations and foundations, health and care industry leaders, and entertainment companies across the country.


We are wholly committed to equity, inclusion and diversity practices. We are proud that our partners include minority-owned and managed businesses, women-owned and managed businesses, and LGBTQ+-owned and managed businesses. We are proud members of the NGLCC, National Lesbian and Gay Chamber of Commerce, and are public about our commitment to Pride through education and supporting community initiatives.

We are also actively engaged in numerous equity-centered community initiatives throughout Central North Carolina.


A Great Idea (AGI) began in 2015 by Creative Strategist and owner Shane Lukas who brings more than 20 years’ experience producing award-winning digital and print design for Monster, AirTran Always, drugstore.com, and Verizon Wireless. AGI represents an opportunity to share and expand those skills with creative partners across the country through a framework informed by his three decades of nationally and internationally recognized volunteer equity- and rights- centered activism. AGI is motivated to bring our best every day because so many of our partners are changing the world for the better, and we are honored and grateful to join with them.