WE ARE A GREAT IDEA
A Great Idea is an agile, full-service graphic design and brand agency that specializes in empathy- and content-led creative solutions. Our network of talented creative solutions experts are committed to top-notch results that connect to your advocates and expand your reach.
Whether launch or evolution, we are experts in facilitating discussion or executing existing plans. Our work delivers award-winning professional, innovative, and engaging strategy, design, and development across print and digital platforms. We are located in Durham and Greensboro, North Carolina.
We specialize in companies and organizations that prioritize connecting to a user’s experience and humanity. We provide original branded content and assets that encourage education, awareness, inclusion, and advocacy. Our client roster includes community-based organizations and foundations, health and care industry leaders, and entertainment companies across the country.
We are wholly committed to equity, inclusion, and diversity practices. We are proud that our partners include minority-owned and managed businesses, women-owned and managed businesses, and LGBTQ+-owned and managed businesses. We are proud members of the NGLCC, National Lesbian and Gay Chamber of Commerce and are public about our commitment to Pride through education and supporting community initiatives.
We are also actively engaged in numerous, equity-centered, community initiatives throughout Central North Carolina.
Shane brings more than 25 years of award-winning brand strategy, graphic design, and development to A Great Idea. He is also a public speaker and lifelong harm reduction advocate for social justice through community organizing and education.
Daniel W.K. Lee is a third-generation refugee, queer, Cantonese American born in Kuching, Malaysia. He earned his MFA in Creative Writing at The New School, and his debut collection of poetry, Anatomy of Want, was published by QueerMojo/Rebel Satori Press in 2019. He lives in New Orleans.
Euticus is a Corporate Communication and Public Relations professional from Kenya with over ten years of experience in social media management, content development and website development. He is also an event organizer and mental health advocate.
J Martel is a writer from Kentucky who often works as a barista, gig-worker, and communications worker. They currently reside in the Appalachian Mountains and are passionate about working towards community resilience and a thriving working class in the South. When not working, J is usually working on one of many projects, deep in a sci-fi/fantasy book, or running around in the woods.
Drago is a Serbian developer with a rich professional journey spanning over a decade. Drago has mastered the art of bridging technology with user-centric designs, ensuring each project not only meets but exceeds the expectations of its intended audience. His expertise encompasses a wide array of programming languages and frameworks, making him a versatile developer capable of tackling challenges across various platforms.
OUR (SOMEWHAT) CREATIVE SUPPORT
A Great Idea (AGI) began in 2015 by Creative Strategist and owner Shane Lukas who brings more than 20 years’ experience producing award-winning digital and print design for Monster, AirTran Always, drugstore.com, and Verizon Wireless. AGI represents an opportunity to share and expand those skills with creative partners across the country through a framework informed by his three decades of nationally and internationally recognized volunteer equity- and rights-centered activism. AGI is motivated to bring our best every day because so many of our partners are changing the world for the better, and we are honored and grateful to join with them.