Using unique typography that recalls the cool colors of the summer season as well ’80s style play, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.