The National Economic Transition Platform is an incredible opportunity for local governments and leaders to see a climate-focused future where coal-based industries aren’t fueling the local economies. As an aggregate venture of dozens of tribes, organizations, and community-based nonprofits, the editorial design of the platform needed to be clear and capture the aspiration and ideas in an easy-to-understand way.
Calling to Action
The site has one primary purpose: encourage users to read or download the platform document. The user experience decisions reflect these primary goals, letting the website design‘s focus on the orange draw attention to the prominent buttons on desktop or task bar on mobile.
The Complete Experience
Additional content gives the user more information as to the genesis of the platform, including a list of all the participating organizations and original article content.
Connecting to People
The website experience integrates consistent illustration and imagery to add dimension to the platform’s text.