The organization played an integral role in a group effort to pull together the Platform but needed a document and site turned around in a very short time. As a collective effort, branding needed to be separate from any one participant.
To convey the depth and opportunity of the innovative platform for addressing employment needs in conjunction with climate change response, the document needed to demonstrate the human impacts and successes. The print version needed to stay light, legible, and professional while the digital version encouraged sharing and featured ongoing updates related to adoption.
The document and Wordpress-based site proved very popular and important tools in securing adoption of the platform as part of larger climate change funding discussions, including as part of national infrastructure bill.