Reinventing a tradition
Every year, hundreds (even thousands) of people in North Carolina’s Triad region host dinner parties that serve to support the region’s longest running HIV prevention and services agency. The new event mark needed to capture the nature of the event and how its existence goes impacts many in the community.
A campaign that connects
When art directing the supplemental materials, including this banner as well as the poster and announcement, A Great Idea provided both the tagline and the creative visuals that convey the key messages of hope and need by focusing on the act of sharing a meal.