To compliment campaign identity, A Great Idea developed a strapline content strategy in conjunction with the campaign team helped lead the candidate’s conversations across digital and print media.
A Bold Introduction
Through use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency whether through email communicationsWordPress-based site.
Holding the Message in Hand
From postcard design to business cards, from yard signs to donor envelopes—campaign graphic design elements designed by A Great Idea brandished the unified mark and palette.
Shaping the Conversation
Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications and site deployment (via WordPress and campaign CMS).